What’s the most hard-working part of an Anchor’s job? The standout efforts of an Anchor’s Content Conceptualization. After all, it’s not the size of stage but values of her content. Content may be the DNA of my craft too but there’s also a ‘Caveat’ to every good thing!
I’ll try decoding (we’re all vulnerable, remember?). Because I’ve researched, because it’d be great if audience knew how luscious is my vocab or because I feel a psychological impatience to articulate everything I ‘thought’ I should, hello my dear! Your core job as an #Anchor is not to prove you’re well-researched, you gotta do what serves purpose & the purpose is very simple!
1. You’re casted to use your Content love for campaign context-setting, stitching it from head to toe. Your show has People who’ll talk core Content, trust them for their Expertise.
2. Don’t forget you’re an implicit Time-Keeper! Would you want yourself to be responsible for your show over-shooting time just because you can’t control your emotionalism for talking?
3. Script you may but exercise your ability to improvise your Content minute to minute based on dynamic call of your client & the event.
Illustrate & deconstruct but remember ‘Brevity’ is Queen, no one wants a blah-blah Queen😊