What’s the most hard-working part of an Anchor’s job? The standout efforts of an Anchor’s Content Conceptualization. After all, it’s not the size of stage but values of her content. Content may be the DNA of my craft too but there’s also a ‘Caveat’ to every good thing! I’ll try decoding (we’re all vulnerable, remember?). Because I’ve researched, because it’d be great if audience knew how luscious is my vocab or because I feel a
Raving FAN of a larger-than-life Celebrity & also an ANCHOR who’s all-heart! How did I learn to balance the two? A) I could first notice it & hence I’m grateful to a Client’s feedback who once told me, “Shikha, control!”😊Yes, those were the words. It shook me temporarily since I always thought I’m doing my best version by creating mammoth buzz before a Celebrity’s arrival in my shows, amplifying audience expectations & moreover to make the Celeb
Presenting/Anchoring is about feeling, not about doing they say but then if ‘feeling’ is such a major aspect of the anchor’s communication then why place such focus on speaking, stage presence & gestures? Is it because positioning yourself as someone who can evoke a feel in the audience won’t be considered as hard work as compared to actually be seen doing stuff on the stage to keep it alive so it gives a boost to
I’d say if that Client Expectation coincides with your Brand Image as well, go ahead & improvise that expectation:) “What’s this? Mem turned Behanji” While almost each one of you loved my ‘girl-next-door’ avatar for the virtual Sunfeast #MomsMagicConcert that I hosted for 8 days, my inbox also witnessed comments such as these. While these comments don’t perturb me, they do constitute as one of my audiences perspective. That’s true! Just because some looks are
1. Comment Section serves as ‘Audience Pulse’, pay attention to it even while delivering your piece. 2. Control ‘Verbosity’, average Human Attention Span, we know, has reduced to 8 secs. 3. Prior Dry Run & Rapport-Building with Celebrity Guest/Speakers + Be ready for a Plan B in case of unforseen Technical Glitches. 4. Keep your Looks, Body Language & Pitch subtle/relatable to the Brand’s objective, standardisation is passé! 5. Keep your Frame well-lit & professional.